Before you ponder over how to design banner ad, you should be acquainted with the very basic fact that the actual purpose of any banner is to make people click. To make that happen, several tips can be handy and few of the most important ones are explained below.
Plan your ad
This is the very first step with no exceptions at all. Even if you think, you are an expert, never skip this step. The more you plan more will be the effectiveness of output generated. A typical banner design company spends really long time for planning itself, perhaps even more than for the designing process. With proper plans, you get a clear picture of your aims and right ideas to implement them in the best possible manner.
- Identify the exact and specific purpose you have
- Understand who your target audience are.
- Think of the resources and data you need
Write a persuasive copy
Most of the companies offering banner ad design service will also have a team of creative copywriters with them. This is crucial because a good design needs to be complemented with rightly arranged convincing words that attract the prospects to think in your favour. Content on banner ads must be simple, short and sweet. Expressing more ideas in lesser words in better way is what matters. Need not mention, don’t make schoolboy errors; keep grammar and sentence structure perfect and absolutely flawless.
Add right visual elements
Visual aspects need immense consideration. With proper elements at proper places, you can achieve maximum results with your ad.
Have an idea regarding colour psychology as different colours and shades evoke varied emotions in different categories of audiences. Responses to colours varies based on target audience; gender, age, geographical location etc. should be considered. Use colours focusing on the majority of your targets. Accept the fact that pleasing all is practically impossible.
Choose a font that is easily readable. People hate straining to comprehend the text and hence make the idea get conveyed at the very first glance itself. Font size, type and colour are equally important. Avoid swarming and use proper spacing.
When you select an image, make sure that it serves the purpose excellently without hindering text. The graphics used must be relevant and should not give a busy feel. People looking at your banner ad must stay relaxed and this is one of the most important banner ad design tips. Don’t overdo animations, it will ruin everything.
Test your design before finalizing
Effective banner ad design is what gives you maximum conversions. Try with two or even more variants of the design and check how they are performing before finalizing. This is the best way to analyse what is going to work most effectively for you. You may also seek opinions from experts as well as laymen. Experts can give you some useful inputs while getting feedbacks from your colleagues and friends will help you understand the expectations and preferences of common people.
Housing a band of creative people who are technically adept to use most advanced tools for designing, our conversion oriented professional banner design services unfailing serve the client’s exact purpose. Every design process at WinBiz precedes an initial detailed discussion with client for information gathering and proper brainstorming process.
We offer most reasonable rates in the industry and submit work adhering to your preferences and brand image. Also, we submit on or before the agreed deadline, always.